Tuesday, March 25, 2014

Project 5 & 6 - Alvin Lustig - Part 1

I like the simple complexity of this book cover. The layers of the earth contrasting with the simple leaf acting as the frame for the title of the book.

My inspiration for the September calendar page came from a combination of this and the following book cover design. I liked the idea of using simple lines (though mine aren't quite as simple) for the structure of the tree, but was inspired by the rough rock path of the 2nd image to expand that idea into larger leave spread out over the entire page for the calendar days.

I like the geometric shapes of this one, with the contrasting black against red, highlighted with the gold. My son argued that the red (on my version on the October calendar page) looked awkward. He was expecting the red to highlight a specific part of the calendar, like the days of the week end. I decided to leave it like I had it, similar to this image, for the viewer to ponder over.

Project 4 - Double-page Spread

Updated Version

Saturday, March 8, 2014

Project 3 Updates

Parent Logo
I have checked 3 times for an outline around this logo because it looks like there is an outline. There is NO outline that I can tell. I have no idea why it looks like there is.

Student Logo

Wednesday, February 12, 2014

Tuesday, January 14, 2014

Art & Copy

There were two people that stood out to me most in the documentary, Art & Copy: Mary Wells, and Jeff Goodby.

Mary Wells talked about advertising being was a mix of theatrical drama and convincing consumers that they want the product that is being advertised.

Well's used her theatrical background to throw some flair and drama into convincing the consumers that what they wanted was to buy into whatever was being sold. Her work with Braniff Airlines is a good example. She made flying fun again with her campaign, "The end of the plain plane."

The other was Jeff Goodby. He talked about the artists having the freedom to run with the ideas that come out of their heads. Goodby's most known for the "Got Milk" campaign.

"People don't mind being sold to, if they know what you're doing, and they're enjoying the process," said Goodby.

It seems that many small businesses don't trust the creativity of the advertiser, choosing to take the safe route and sticking to traditional advertising. Someone needs to be saying, "that's not interesting," when they're talking about promoting a product or a service. When they don't, the business wastes it's time and money, and we get bad advertising.